To form a favorable differentiation with competitors and build a brand's cognitive advantage. Be sure to consider where the differentiation points of your product lie within the same category of products.
From the perspective of a company, its products are its life, and it hopes to share all the advantages of its products with customers. However, from the customer's perspective, a company's products are optional and do not affect their life, but rather a passing customer in their life. Furthermore, from a business perspective, having good technology and quality can win the market, while from a customer perspective, because you have won the market, your quality and technology are the best. So, for enterprises, it is more important to think from the perspective of customers, understand their needs, and empathize with them in order to produce the products they need.