1) Strike customer motivation
Marketing itself is a systematic project that requires the right approach, a calm mindset, and continuous investment to expand channels. Some manufacturers only focus on results, making salespeople too utilitarian and unwilling to guide customers in the market. They believe that working in the market is a thankless job, time-consuming and laborious. Once the channels are established, it is the latecomers who take advantage of it.
2) Influence the correct values of business personnel
Faced with the layers of pressure from upper level leaders, business personnel are like dancing on the edge of a knife, with no intention of doing marketing. They think of taking shortcuts and can only suppress or manipulate goods, unable to cultivate the habit of actually doing channel work for business personnel. Salespeople only know how to make payments and deliver goods, without any value on their bodies. The value of business personnel in the market is not just about how much sales they generate, but more importantly, creating greater value for customers and the market, making the market exciting because of you.
3) Harm the interests of the manufacturer
What should we do if the salesperson fills a warehouse of goods from the dealer in order to complete the designated task and cannot sell them? In the end, the manufacturer has to foot the bill and increase promotional efforts to sell goods, which directly leads to an increase in the company's expense ratio and is a waste of money that should not be spent.
4) Causing the channel to lose confidence
If the goods are handed over to the distributors, they will press them layer by layer from top to bottom until the channel is saturated, causing damage to all levels of distributors and losing credibility with the products; The salespersons all shouted that the task was too heavy to complete. The result is that the entire channel has lost confidence.