Returning to the essence, what do we want from oil and electric wheel parts suppliers? It's just selling goods! But in the current competitive environment of severe product homogenization and extreme competition, what can we rely on to attract customers from automotive service stores to purchase goods? I have found that many companies lack entry points to attract customers from their automotive service stores, which I call "selling weapons". Many companies are actually unclear about what they have or need, so they encounter various difficulties when landing sales.
In the past, frontline oil and electric wheel auto parts suppliers mainly attracted customers from automotive service stores and reached deals through simple product promotions, giving away repair tools and equipment/mobile phones and appliances/car store decoration, and even paying rent, customer relations, etc. However, now due to the impact of reduced profit margins and the saturation of demand in these stores, this approach is no longer feasible. Automotive service stores have put forward higher requirements for suppliers.
So, as customers and trends change, traditional suppliers also need to shift from movers to service providers and focus on selling new weapons. Based on our practical experience and effective testing, we suggest that upstream supply chain enterprises can leverage the four new 'selling weapons' of Dinglihui to stabilize their old sales base and drive new growth. Of course, the new selling weapons must be able to help our end automotive service store customers improve their basic skills, adapt to the development of the times, survive better, and promote profits.