What are the five major tools sold in the after-sales market terminal?
The first one is accurate user profiling. In the current business environment, user profiling plays a crucial role in understanding user needs and behavior habits, and plays a decisive role in implementing precise marketing and optimizing products for enterprises. Nowadays, many companies provide encouragement and training to their employees, but few are willing to spend time and energy on in-depth market research. Therefore, many times the actions formulated by companies have unclear effects and are more like "scratching the surface".
The second one is to help customers sell.
The third is the understanding of traffic and reputation. Passenger cars emphasize a complete range of products, while commercial vehicles place more emphasis on "accuracy" because the data issues of passenger cars have not yet been resolved. Compared to the term 'traffic', I personally prefer 'reputation'. When a car enters a repair shop, the repairman can quickly identify the problem, replace the parts according to the problem for repair, and provide a truthful quotation. These are all key factors for the shop to improve its reputation. From a consulting perspective, I personally believe that it is important to reduce traffic and increase reputation, provide honest and reliable services, and win customer trust with professionalism.
Fourthly, digital tools. Commercial vehicles require maintenance instead of repair. Commercial vehicles are used for fleet operations, not for commuting, so it is essential to make good use of digital tools. Fifth, new understanding of stock background. In summary, word-of-mouth+dependence=maximizing the LTV value throughout the entire lifecycle of a vehicle. Word of mouth is spread through one driver after another; The so-called dependence means that the car maintenance comes to you. Winning a good reputation, coupled with the formation of customer dependence, is the maximization of the LTV value throughout the entire lifecycle of the vehicle, which is a methodological understanding.
The era of rapid growth has changed. If you want to make money, you must change your cognition, because wealth is the realization of cognition. As industry competition intensifies and internal competition intensifies, it is inevitable that some companies will be eliminated while others will emerge victorious. So whether it's GMV growth or customer value growth, I believe everyone has their own thoughts.