The product should be positioned according to thecustomer base and vehicle condition, and the projectshould be tailored accordingly. Making the productinto a project, rather than selling it, is about providingprofessional technical services. lt is the value of theproject, not the value of the product.
Firstly, what is currently lacking in China's maintenanceindustry? Lacking content, just like DongfangZhenxuan, it talks about knowledge every day, and fans
ultimately buy the agricultural and sideline products
recommended by Dongfang Zhenxuan for the
knowledge content. Each video has good content and
knowledge points, Especially in the automotive repair
industry, the service content must be professional andvaluable. Because the content of the repair output hasno value, it shows that you are not professional, and
the customer is not convinced by you, so they will come
back again. Just like going to the hospital for
treatment, when a person is sick, they always want to
find a good hospital and doctor, not because the
patient understands medicine. Similarly, the car owner'sintuition and feelings are not wrong, not because he
knows how to repair, but whether you are professionalor not, Because the content you output is valuable, andyou are carefully repairing and maintaining it for thecar owner, this is called the value of service
Secondly, the entrance to the store is the flow ofcustomers,Do customers need to do positioning?Customers must do positioning. For example,Waster Ban has three sentences that reflect itspositioning and customer base. lf you don't go to4S stores, come to Master Rabbit. Because 4Sstores are relatively expensive, he said that theprice of a meal is 300 to 500 yuan: Because 4S isfar away, he said the distance for a morning runis 3 to 5 kilometers; The waiting time at 4S isquite long, so he said it takes a cup of coffee.Master Rabbit's positioning of the customer basefocuses on three pain points for 4S: first, highcost,second, long distance, and third, waitingguest