Thoroughly extract the selling points and buying points of theproduct before starting distribution; Analyze the marketenvironment and sales performance of similar competitors, andidentify market breakthroughs for new products; Thoroughlyanalyze online channels and select the easiest channel to enteand match; Design a profit margin and pricing system; Make agood distribution plan, select distribution time, determinedistribution quantity,train sales personnel, determine executionpersonnel and delivery vehicles, design business personnelsalaries, subsidies, commissions, and even developmentrewards.
Secondly, the time is short: without a time node, thedistribution movement is easily trapped in a loose state of noprogress and no pressure, making it difficult to be effective.Therefore, achieving the stocking target in a very shortperiod of time is an efficient stockingOne of the siqnificant characteristics of the goods.Generally, the market is required to complete the initial stockingtask within 50 days.Generally, through the three wavedistribution movement, the distribution rate of 80 or moreoutlets matching the terminal is basically achieved. The firstphase will take 25 days to complete 60% of the market distribution: The second phase will last for 15 days, with an additional15% to be completed: 10 days left, complete another 10%; Theremaining 15% belongs to nail households and needs to bemaintained and developed in the later stage.