Firstly, adequate preparation: Any unpreparedbattle or poorly prepared war often ends infailure, so we must be well prepared.
Thoroughly extract the selling points and buying points of theproduct before starting distribution; Analyze the marketenvironment and sales performance of similar competitors, andidentify market breakthroughs for new products; Thoroughlyanalyze online channels and select the easiest channel to enterand match; Design a profit margin and pricing system; Preparea good inventory plan selectdist deliveryvehicles, design business personnel salaries, subsidies,commissions, and even development rewards.
Secondly, the time is short: without a time node, the distributionmovement is easily trapped in a loose state of no progress andno pressure, making it difficult to be effective. Therefore,achieving the stocking target in a very short period of time isan efficient stocking One of the significant characteristics of the goods.Generally, the market is required to complete the initial stockingtask within 50 days. Generally, through the three wave distribution movement, the distribution rate of 80 or more outletsmatching the terminal is basically achieved. The first phase willtake 25 days to complete 60% of the market distribution; Thesecond phase will last for 15 days, with an additional 15% to becompleted; 10 days left, complete another 10%; The remaining15% belongs to nail households and needs to be maintainedand developed in the later stage.
Fourthly, strong strategy: Distribution emphasizesstrategy, and winning the first battle is crucial. Without amatching distribution strategy, efficient execution cannotbe formed, and teams are prone to losing their fightingspirit in constant setbacks and setbacks.
ality, it is generally easier to succeed by adopting acoation of car sales, market assault teams, display tradei穵n弓s, and free tastings for distribution. Many companies tendto adopt a mature product sales separation model during thedistribion stage