in order fo better respond to the rapid changas innarket terminals, car companses are constanthadjusting their marketing and pricing strategies, At itroot, the diverse needs, changing behaviors, divers:brand expectations, and more differentiated valueions of the new generatlon of cansumers inthe Chinese market are the key factors that constitue the changes in the end markat, How to bettermderstand and respond to the market, and whethercan meet the changing value proposition of newChinese consumers, is the koy to regaining value
Differentiated brand marketing: The core goalof brand marketing is far beyond "hiigh-endMore importantly, it conveys values beyond thproduct, including aesthetic value, experientiavalue, social vaiue, and cultural value. Throughthese multlple dimensions, brands can provousers with richer experiences, shape theunique image of the brand in their mindsstrengthen the emotional value of the brandand create deeper amotional resonance withthe brand, thereby increasing brand loyaity ancwillingness to pay a premium for the brand